Facebook + Instagram ads for online courses.
Enrollment campaigns on Facebook and Instagram for course creators and educators — built around your launch calendar or evergreen funnel.
What you get
- Launch
- Or evergreen — both. Campaign structure built around your model
- Meta
- Facebook + Instagram. All of our attention on one platform
- Custom
- Monthly plan. One flat fee, set for your business
The problems we fix.
Webinar registrants who never show up.
You're paying for registrations and only a fraction attend. The problem is usually audience quality — you're filling seats with people who were never going to buy.
Your launch ads crush it — then go cold.
Launch adrenaline hides a bad funnel. When the urgency is gone, evergreen ads expose every leak in your sequence.
Creative that works for fitness doesn't work for education.
Course ads need to sell transformation, not features. Most generic creative agencies don't understand the difference.
You've never run ads — so launches depend on your list.
Every launch only reaches people who already follow you. Ads put your course in front of new students who would buy but have never heard of you. We set it up from zero.
How we run ads for online courses.
Webinar & Workshop Funnels
Ads built specifically for registration-to-show optimization — with retargeting sequences for registrants who didn't attend and attendees who didn't buy.
Launch Campaign Architecture
Pre-launch warm-up, launch week scaling, and post-launch cart-close sequences — planned around your specific calendar and revenue targets.
Evergreen Enrollment Campaigns
Always-on campaigns that profitably fill your course year-round, not just during launches. Built for sustainable CAC, not spike-and-crash.
Video & UGC Creative Strategy
Transformation-focused creative that shows the outcome of your course, not just the curriculum. We brief and test creative that actually converts cold traffic.
Audience Segmentation by Awareness Level
Cold traffic, warm video viewers, and hot buyers all get different messages. Each segment moves through a deliberate path to purchase.
Clear Enrollment Reporting
Live spend, registrations, and results in every report — so you always know what your budget is doing.
Reading for online courses teams.
- Creative
Why UGC Ads Outperform Polished Studio Content (And How to Get Them Right)
- Creative
How to Make Video Ads That Convert (Even With a Phone Camera)
- Creative
The 3-Second Hook: Engineering Meta Ad Openers That Stop the Scroll
- Conversion
The Landing Page Optimization Guide That Actually Moves the Needle